个人简介

学历 2011 Ph.D. in Management, Department of Business Management, National Sun Yat-sen University, Kaohsiung City, Taiwan2002 M.B.A. in General Management, Beacom School of Business, University of South Dakota, SD, USA 2000 B.A., double majors in Business Administration and Economics, Morningside College, IA, USA 工作经验 2019.09－至今 Associate Professor of Marketing, School of Business, Macau University of Science and Technology, Macau 2016.02－2019.07 Associate Professor, Department of Marketing and Distribution Management, Tajen University, Taiwan2015.09－2016.02 Acting Chair, Department of Marketing and Distribution Management, Tajen University, Taiwan2011.02－2016.01 Assistant Professor, Department of Marketing and Distribution Management, Tajen University, Taiwan 2007.02－2011.01 Lecturer, Department of Marketing and Distribution Management, Tajen University, Taiwan 2004.08－2007.07 Director, Center of International Cooperation, Tajen University, Taiwan 2003.11－2004.07 Staff, Office of R&D, Tajen University, Taiwan 2002.09－2003.07 Doctoral TA, Department of Business Management, National Sun Yat-sen University, Taiwan 2001.08－2002.05 Graduate TA, Beacom School of Business, University of South Dakota, USA 1995.02－1998.07 Sales Supervisor, Kaohsiung Branch, Family Mart Co. Ltd., Taiwan1993.11－1995.01 Store Manager, Kaohsiung Branch, Family Mart Co. Ltd.,

研究领域

个体理性、消费者困惑、消费者决策

近期研究项目 2016.08－2017.07 Principal Investigator, The Study of Customer Confusion in Taiwanese Convenience Store Industry (III), Ministry of Science and Technology, Taiwan 2015.08－2016.07 Principal Investigator, The Study of Customer Confusion in Taiwanese Convenience Store Industry (II), Ministry of Science and Technology, Taiwan2014.08－2015.07 Principal Investigator, The Study of Customer Confusion in Taiwanese Convenience Store Industry (I), Ministry of Science and Technology, Taiwan2013.09－2013.12 Co-principal Investigator, The Investigation and Study of Happiness Technology in the Central Taiwan, Institute for Information Industry, Taiwan2013.08－2014.07 Principal Investigator, The Study of Impact Factors on Competitiveness in High-tech Industry: A Product Innovation Perspective, National Science Council, 3 Taiwan2012.01－2012.12 Co-principal Investigator, Sub-project 4: Cloud Business, Cultural Innovation and Marketing Lab / Cloud campus, Mobile communication and Local content, Ministry of Education, Taiwan

近期论文

期刊文章 (*通讯作者) 1.Tzeng, S.-Y., & Shiu, J.Y.* (forthcoming). Regret type matters. Asia Pacific Journal of Marketing and Logistics. DOI: 10.1108/APJML-10-2018-0452. (SSCI) 2. Shiu, J.Y., & Tzeng, S.-Y.* (2018). Consumer confusion moderates the inertia-purchase intention relationship. Social Behavior and Personality, 46(3), 387-394. (SSCI)3. Shiu, J.Y. (2018). Individual rationality and differences in Taiwanese spa hotel choice. Tourism Economics, 24(1), 27-40. (SSCI) 4. Shiu, J.Y. (2017). Investigating consumer confusion in the retailing context: The causes and outcomes. Total Quality Management & Business Excellence, 28(7-8), 746-764. (SSCI) 5. Wei, C.-C., Hwang, C.-C., & Shiu, J.Y.* (2015). The mediating roles of customer confusion towards purchase intention in evaluating stimuli and store knowledge. Journal of Quality, 22(4), 283-297. (EI) 6. Lu, I.-Y., & Shiu, J.Y.* (2011). Decision-making framework of customer perception of value in Taiwanese spa hotels. Social Behavior and Personality, 39(9), 1183-1192. (SSCI) 专著及专书论文 1.Shiu, J.Y. (Jun. 2018). Food Marketing (2nd ed.) / Ch 13: Advertising and Public Relation Strategy; Ch 16: Integrated Marketing and Communication Strategies [in Chinese]. Taichung, TW: Wagner Co. Ltd. (ISBN: 978-986-6115-51-6)2. Shiu, J.Y. (Jun. 2016). Tajen University 50th Anniversary Meeting Happiness Series: E-Happiness/ Chaper 4.1: Creating a Happy Service Value Chain [in Chinese]. Pingtung, TW: Tajen University. 学术会议论文：国际 8 篇; 国内 2 篇