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姜 凌
2023-03-07 16:16
  • 姜 凌
  • 姜 凌 - 副教授-澳门科技大学-个人资料

近期热点

资料介绍

个人简介

学历 2006年 - 2010年 西南交通大学/ 市场学/ 博士学位2003年 - 2006年 西南交通大学/ 管理学/ 硕士学位 教学经验 2015年7月- 至今 澳门科技大学 /商学院 / 副教授 2010年9月- 2015年6月 澳门科技大学 /商学院 / 助理教授 教学科目 博士课程 研究方法二(课程编号:DBMZ08) 市场营销专题(DBME01)硕士课程 消费者行为(MBME05) 促销管理(MBBM02) 本科课程 市场营销(BBAZ16015) 广告与促销(BBAZ16404)消费者行为 (BBAZ16401)

研究领域

电子营销 服务营销 营销渠道中的战略管理

研究项目 项目主持,澳门科技大学基金:“How Do Distances Matter in International Collaborative Research Outcomes?” ,2017.项目主持,澳门科技大学基金:“A Dynamic Model of the Effect of E-Service Quality Dimensions on Perceived Value”,2015. 项目主持,澳门科技大学基金:“Does ownership type matter for innovation? Evidence from China”,2013. 项目主持,澳门基金会:“澳门博彩业品牌差异对顾客品牌敏感及品牌忠诚意愿之关系 研究”, 2011. 项目主研,澳门特别行政区政府消费者委员会:“澳门诚信店推广成效调查研究分析”,

近期论文

Jiang, L, Zhu, N, Yang, Z (2018), “The relationships between distance factors and international collaborative research outcomes: a bibliometric examination,” Journal of Informetrics, 12(3), 618-630. (SSCI). Jia, F, Yang, Z, Jiang, L (2018), “The effects of government relation and institutional environments on channel performance,” Asia Pacific Journal of Marketing and Logistics, 30(3), 1-18. (SSCI) O'Connor, N, Yang, Z, Jiang, L (2018), “Challenges in Gaining Supply Chain Competitiveness: Supplier Response Strategies and Determinants,” Industrial Marketing Management, 72, 138-151. (SSCI) Jiang, L, Jun, M, Yang, Z. (2016), “Customer Perceived Value and Loyalty: How Do Key Service Quality Dimensions Matter in the Context of B2C e-Commerce?” Service Business, 10(2), 301-317. (SSCI) The number of citation was 74 from Google Scholar as of June, 2016. Wang, Y, Wang, N, Jiang, L (2016), “Managing Relationships with Power Advantage Buyers: The Role of Supplier Initiated Bonding Tactics in Long-Term Buyer-Supplier Collaborations,” Journal of Business Research, 69(12), 5587-5596. (SSCI) Yang, Z, Jiang, L (2015), “Managing Corporate Crisis in China: Sentiment, Reason, and Law,” Business Horizons, 58 (2), 193-201. (SSCI) Jiang, L, Yang, Z, Jun, M. (2013), “Measuring Consumer Perception of Online Shopping Convenience,” Journal of Service Management, 24 (2), 191-214. (SSCI) The number of citation was 249 from Google Scholar as of April, 2013. Jiang, L, Waller, D, Cai, S. (2013), “Does Ownership Type Matter for Innovation? Evidence from China,” Journal of Business Research, 66 (12), 2473-2478. (SSCI) The number of citation was 45 from Google Scholar as of Dec, 2013. Jiang, L, Yang, Z, Carlson, D. (2012), “Marketing Professionals’ Perceptions of Marketing Journals/Publications,” African Journal of Business Management, 6 (11), 4317-4327. Yang, Z, Zhou, C, Jiang, L (2011), “When Do Formal Control and Trust Matter? A Context-based Analysis of the Effects on Marketing Channel Relationships in China,” Industrial Marketing Management, 40 (1), 86-96. (SSCI) The number of citation was 112 from Google Scholar as of January, 2011

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